Whole Brand Project — 2021

The Whole Brand Project is a platform for celebrating and sharing how whole brands are winning with markets, people, communities, and the planet. The first annual report, State of the Whole Brand, was released and features data that continues to prove how whole brands are better than fragmented ones.

State of the Whole Brand (SOWB) was designed to be a digital report that felt like it was a blend of a keynote deck and an editorial magazine. This year’s theme was “the big rethink” and to reflect that concept, illustration was used to draw over photographs to show the shift in paradigm. Typography was kept simple so that it didn’t detract from the illustrations and data visualization throughout the report. Click here for SOWB 2021.

Layout Design: Miranda Byrd