Game The Vote — 2020
Gamers.Vote’s mission is to empower gamers to rally the 160+ million potential voters to register, vote, and participate in the democratic process at the federal state and local levels. No parties. No agendas. Just action.
#GameTheVote was born from the idea that gamers are perfectly positioned to make real political change as they are some of the most accomplished problem-solvers in the world. To appeal to this demographic, the art direction was all about bold contrast and a lo-fi vibe to give off the feeling of a grassroots movement. My role was to design 8-bit icons depicting various gaming scenarios for this campaign video.
