Braze — 2025
Braze is a leading B2B SaaS customer engagement platform with a belief that there’s never been a better time to be a better marketer. They power connections between consumers and the brands they love.
For Braze, I partnered with the Brand, Marketing, Product, and Web teams to create work that strengthened consistency and clarity across global touchpoints.
During Forge, their annual customer engagement conference, I helped lead the design of the homepage updates with a new navigation menu, AI messaging, and three new AI feature pages: BrazeAI™, BrazeAI Decisioning Studio™, and BrazeAI™ Agents. I worked closely with PMM and Web partners to align evolving direction and produce prototypes ready for stakeholder approval.
Kudos to Hannah for staying on top of all the moving parts and consistently delivering high-quality designs. Her collaborative approach and quick turnaround on feedback have been a huge help in keeping things moving smoothly. —Sylvia Wampler, Business Operations Lead (Braze)
I also partnered with the Product team to address a gap in the user free trial experience, developing a new free trial demo video from moodboard to storyboard to oversight in the final production. The video earned praise for making complex features clear through concise, engaging product illustrations.
Finally, I supported the Brand team in adapting the Customer Engagement Review (CER) for key regions and industries including Asia, ANZ, GCC, and Financial Services. Working directly with international contractors, I ensured the design remained on-brand while localized for each market and contributed to additional guides such as the Braze Email Inspiration Guide.
Each deliverable helped unify Braze’s marketing ecosystem, bringing together global storytelling and AI-driven innovation under one consistent visual identity while still making creative pushes.
Deliverables: Web updates (homepage + new AI capabilities), free trial product video, CER derivatives (Asia, ANZ, GCC, Financial Services, Workbook)
Creative Direction: Ann Rhee, Seeta Kanhai, Catalina Costa | Motion Design: Patrick Riggs + Kevin Reid
Web Updates
Homepage | BrazeAI™ | BrazeAI™ Agents | BrazeAI Decisioning Studio™
Free Trial Product Video
Storyboard in GIF form and viewable as a deck here.
Customer Engagement Review Derivatives
Comparison of the English and Thai localization for CER Asia.
Data visualization outtakes.