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      <video:title>Home</video:title>
      <video:description>Home</video:description>
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    <loc>https://www.hannahlee.co/contact</loc>
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    <lastmod>2021-10-22</lastmod>
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  <url>
    <loc>https://www.hannahlee.co/about</loc>
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    <lastmod>2026-04-20</lastmod>
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    <loc>https://www.hannahlee.co/work</loc>
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    <loc>https://www.hannahlee.co/work/advantage-series</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-10</lastmod>
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      <image:title>Work - The Advantage Series - Make it stand out</image:title>
      <image:caption>Purpose Advantage illustrations (chapter titles, brand case studies, character profiles).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635143657733-ODY7KMPRR3R007M84KW2/Media-Advantage-timeline-1-80-E2_.50x_CROP.gif</image:loc>
      <image:title>Work - The Advantage Series - Make it stand out</image:title>
      <image:caption>Flip through of Media Advantage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635144213166-SXN8DYK9K1BHLKBOXOPB/MA_Illustration_Portraits.png</image:loc>
      <image:title>Work - The Advantage Series - Make it stand out</image:title>
      <image:caption>Illustrated portraits of the author (far left) and featured guests.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635144310346-URLQA44DGP4WMGJSN4TI/BookMock_Media.gif</image:loc>
      <image:title>Work - The Advantage Series - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/usbank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635135260859-6D5PADJ92JHX6Y9D5S5D/USB_ColorPalette.gif</image:loc>
      <image:title>Work - U.S. Bank Pitch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635138801908-6V10Q87QTBFTB7BLTMX1/USB_TypePosters.png</image:loc>
      <image:title>Work - U.S. Bank Pitch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635140507144-F4CUUUPB324PWAX4N3IT/USB_Illustrations.gif</image:loc>
      <image:title>Work - U.S. Bank Pitch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635140930553-JPTGL7CGY1EEWFP9445L/Currency_Icons.jpg</image:loc>
      <image:title>Work - U.S. Bank Pitch - Make it stand out</image:title>
      <image:caption>Cover art for the series that make up U.S. Bank’s daily content hub, Currency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635141026474-81WNE32JIFYQHWZ3QOZG/USB_Infographic.png</image:loc>
      <image:title>Work - U.S. Bank Pitch - Make it stand out</image:title>
      <image:caption>Infographics for the Breakdown series.</image:caption>
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  </url>
  <url>
    <loc>https://www.hannahlee.co/work/big-draft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/game-the-vote</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-25</lastmod>
    <image:image>
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      <image:title>Work - Game The Vote - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/sowb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-25</lastmod>
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      <image:title>Work - State of the Whole Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635149126315-LU3PR03H2I8V7TDGHHPK/SOWB_Cover.jpg</image:loc>
      <image:title>Work - State of the Whole Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635150306673-KURQV3ZATGTUKHFXU7A3/SOWB_Spreads.gif</image:loc>
      <image:title>Work - State of the Whole Brand - Make it stand out</image:title>
      <image:caption>Featuring pages that highlight data visualization and infographics. To view the report in full, click here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/gngd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635151688282-SZBTXS0DH3SSFOM6DYZZ/GNGD2021_FLIPv2.jpg</image:loc>
      <image:title>Work - Good Night Great Day - Make it stand out</image:title>
      <image:caption>Initial concept artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635151872518-W8CTNBV7WF9SRSI0FS2S/GNGD_Awards.png</image:loc>
      <image:title>Work - Good Night Great Day - Make it stand out</image:title>
      <image:caption>Illustrations for the awards: Add Good (left), The Bill Award (middle), Idea of the Year (right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1635151971128-IEUSKCG28JP2YFFJ2HHT/GNGD2021_FloatingBREAK_R1.png</image:loc>
      <image:title>Work - Good Night Great Day - Make it stand out</image:title>
      <image:caption>Updated concept artwork where it shows items breaking apart.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/penta-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/81080fcd-4619-4e65-9f03-4885f5a291b0/PE_Process.gif</image:loc>
      <image:title>Work - Penta Editorial - Make it stand out</image:title>
      <image:caption>The process for a Penta Editorial piece: read article or report ➡️ concept sketches ➡️ design review ➡️ first drafts ➡️ design review ➡️ finalized design ➡️ final approval ➡️ post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/8be4747c-3022-4205-8f2f-8547fd153b90/PentaEditorial_Grid_V2.png</image:loc>
      <image:title>Work - Penta Editorial - Make it stand out</image:title>
      <image:caption>Left: illustration showing the gender pay gap and using a 3D seismograph to create the cross of the British pound symbol to show the shifts that were happening in the UK finance industry Middle: illustration of multiple doors with people walking out for a piece about the Great Resignation Right: illustration of a pixel grid breaking up a credit card for an article about the cybersecurity industry</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/a157707f-ee9a-44aa-a1f3-82ff764726ad/PentaEditorial_3D_Process_REDUCED.gif</image:loc>
      <image:title>Work - Penta Editorial - Make it stand out</image:title>
      <image:caption>One of the collaborations with our in-house motion designer/3D modeler extraordinaire!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/ad12a521-099e-4a3e-9f99-4a074a94de80/PentaEditorial_Grid_V3.png</image:loc>
      <image:title>Work - Penta Editorial - Make it stand out</image:title>
      <image:caption>Left: an illustrated chart that lined up with the colors of the flag for a piece about Ukraine Middle: a digital collage of Secretary of the Treasury Janet L. Yellen on a piece of U.S. currency with a topographic background for an article about the Biden administration’s actions around the Green Climate Fund and other ESG initiatives Right: a design where Twitter birds are flying out of the Capitol dome and overlaid with a myriad of text bubbles to show the kind of analysis that’s done for an ongoing series called Capitol Chatter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/1e817ad0-5206-4807-a9e1-318d1ff2c534/PentaEditorial_OuttakesGIF.gif</image:loc>
      <image:title>Work - Penta Editorial - Make it stand out</image:title>
      <image:caption>My favorite outtakes from various Penta Editorial articles.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/samsung</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/d0816308-a0f7-41f5-9bf1-d3c9450bcfbe/TheHill_Ad_Mock.jpg</image:loc>
      <image:title>Work - Samsung - Make it stand out</image:title>
      <image:caption>Not only did Future. Proof. have a digital presence but a printed one as well in The Hill (pg. 19 of the 9.12.23 edition) and other publications.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/public-lands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/bf5ec09d-171f-463b-9c3e-044fb6a53632/Concept1_LogoDev.gif</image:loc>
      <image:title>Work - Public Lands - Make it stand out</image:title>
      <image:caption>Logo and identity exploration for Concept 1 | The logo was inspired by the organic forms of plant cells and rock cairns, highlighting multiple elements that come together to form one shape. The photography and color palette also reflects the direction’s warm tone and focus on the connection we have to nature and one another.</image:caption>
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  </url>
  <url>
    <loc>https://www.hannahlee.co/work/braze</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/ee9f0420-f92d-47cc-9a6d-6fe5936744e3/PLG_Storyboard_GIF.gif</image:loc>
      <image:title>Work - Braze - Make it stand out</image:title>
      <image:caption>Storyboard in GIF form and viewable as a deck here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/894a9167-9660-4b80-af13-f06131022d85/CER_CaseStudy_Covers.jpg</image:loc>
      <image:title>Work - Braze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/0d6ac084-0768-4111-aa07-1fb0f9162584/CER_LOC_GIF.gif</image:loc>
      <image:title>Work - Braze - Make it stand out</image:title>
      <image:caption>Comparison of the English and Thai localization for CER Asia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/b41ff7a6-dbee-4fc5-b3f6-58763b06d8f6/Outtake_GIF.gif</image:loc>
      <image:title>Work - Braze - Make it stand out</image:title>
      <image:caption>Data visualization outtakes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hannahlee.co/work/catalera</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/85f4488f-c4d0-4084-9140-a493c0a0909f/Screenshot+2026-04-19+at+8.08.20%E2%80%AFPM.png</image:loc>
      <image:title>Work - Catalera - Art + science / Cinematic / Emotive</image:title>
      <image:caption>This direction is artfully scientific, looking at the world from a macro lens while also zooming out to see the full picture. This elevates their current imagery into a space that is more modern and unique compared to their industry counterparts, showing they are at the forefront of innovation and advancement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/61abc995-94b2-4b1f-b141-125059e272b9/concept1_billboard.png</image:loc>
      <image:title>Work - Catalera - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/bed18e52-a07f-4dfa-9822-6c87ca2a4424/Concept1_Slide_Web.png</image:loc>
      <image:title>Work - Catalera - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/72b952fd-b3f3-49d9-9de4-d5ba524f7103/Screenshot+2026-04-19+at+8.21.46%E2%80%AFPM.png</image:loc>
      <image:title>Work - Catalera - Organic / Functional / Editorial</image:title>
      <image:caption>This builds upon Catalera’s use of organic shapes and framing devices in their existing system to become something more editorial yet functional. These shapes can evolve and flex into a system where it houses imagery (scientific textures), content, or frame important elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/88436b4d-3fff-4582-99f2-93be96d61d51/concept2_billboard.png</image:loc>
      <image:title>Work - Catalera - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/c90d5b75-9d4e-457b-b872-ed5350880914/Concept2_Slide_Web.png</image:loc>
      <image:title>Work - Catalera - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/47b7272b-066d-47e8-b738-2a020a7f87e3/Screenshot+2026-04-19+at+8.29.11%E2%80%AFPM.png</image:loc>
      <image:title>Work - Catalera - Technical / Dynamic / Futuristic</image:title>
      <image:caption>Inspired by the geometric compositions of croplines, this concept visualizes Catalera’s expertise in the agriculture space as a leader and trendsetter. Technical, scientific elements are paired with earthy imagery. This visual motif speaks to analyzing, enhancing, and improving — much like their products and R+D process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/4214d043-0137-4555-b4f2-1f387df89450/concept3_billboard.png</image:loc>
      <image:title>Work - Catalera - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6021a33a6d7b295a155f776f/3a6fbb25-a87c-43cc-9655-32b644387865/Concept3_Slide_Web.png</image:loc>
      <image:title>Work - Catalera - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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